27,000 CZK discount on 77″ OLED. This LG TV dropped from 59,990 to 32,990 CZK

77″ OLED used to be the domain of TVs costing fifty thousand or more. The LG OLED77B6ELC now costs 32,990 CZK with code ALZADNY40 instead of 59,990 CZK – a discount of 27,000 CZK on this year’s model, which has only just started selling. For that price, you get 195 centimeters of perfect black, which no LCD or Mini LED TV can technically achieve.

👍 Go for it if you want a giant screen with infinite contrast for a dimmable living room and you play on a console.
🤔 Hesitate if you watch in broad daylight by a window – the B series is LG’s lowest OLED and doesn’t reach the brightness of more expensive models.
💰 Price tag: 32,990 CZK for a 77″ OLED is roughly 169 CZK per centimeter of diagonal, which has not been seen with OLEDs until now.

Four HDMI 2.1 ports and gaming features few can match

LG has long been the first choice for gamers, and this model confirms it: all four HDMI ports are version 2.1, so you can connect a PlayStation 5, Xbox Series X, and a gaming PC simultaneously, and all will run at full performance. The panel supports 120 Hz and includes VRR, AMD FreeSync Premium, and Nvidia G-Sync – a combination that competitors in this price range do not offer. Xbox Game Pass is also available directly on the TV, so you can play even without a console.

Visually, the main argument is the OLED panel with support for Dolby Vision, HDR10, and HLG and 10-bit color depth. Each pixel lights up independently, so night scenes have no gray haze or halo effects around subtitles. The webOS system has a complete Czech offering including Oneplay, Prima+, SledováníTV, Telly, and Skylink, and is compatible with Google Assistant, Alexa, and Apple HomeKit. An interesting detail: without its stand, the TV is only 5 centimeters thin and weighs 23.3 kg, making it easier to mount on a wall than most LCDs.

What it means to be a B series

The letter B designates LG’s lowest OLED series – above it are C and G. The main difference is in brightness and processor: more expensive series are significantly brighter, thus delivering more pronounced HDR in a bright room. However, for evening viewing in a darkened living room, where OLED shines the most, the difference is much smaller than the price tag would suggest.

Also, count on 20W speakers, which are underpowered for 77 inches – consider a soundbar essential here. A practical note at the end: Alza offers delivery and wall mounting for this TV, which makes sense for a 33-kilogram package. At 32,990 CZK, it’s a great way to get a giant OLED.

How many inches is your TV, and would a seventy-seven-inch one fit in your living room?