A TV that turns into a painting when switched off. Samsung's unique model now costs only 11,990 CZK

Samsung The Frame is a TV that, instead of a black screen, displays an art piece when switched off. So if you truly care about interior design, this could be the ideal piece for you. The QE50LS03F model has now dropped to 11,990 CZK with code 2026ALZAEXTRA30 – less than half the price it was launched at last August (27,990 CZK).

Quick summary:
✅ Makes sense if you want a TV that blends into the interior like a painting and appreciate a matte, anti-glare screen.
⚠️ Consider that this is a designer QLED, not a flagship image model, and that the panel has a native 60 Hz, not 120 Hz.
💡 At 11,990 CZK, this is the lowest price to date – a significant drop compared to the launch price of 27,990 CZK.

Why this TV is interesting

This Samsung The Frame TV targets people for whom how the TV looks when switched off is as important as what’s playing on it. Thanks to Art Mode, it transforms into a painting when switched off, and with its slim profile and the included Slim Fit wall mount, it hangs almost flush with the wall like a real frame. The main draw, however, is the price: for 11,990 CZK with code 2026ALZAEXTRA30, you get a model that was launched last August for 27,990 CZK, so today you pay less than half.

Key parameters in plain language

The picture is provided by a 4K QLED panel with HDR10+ and Quantum HDR, offering vibrant colors and decent contrast, and processing is handled by the NQ4 AI Gen2 processor. However, it’s fair to say that this is a designer series, not a flagship image model – don’t expect brightness and HDR at the level of Mini-LED or OLED TVs. Also, pay attention to the refresh rate: the panel has a native 50/60 Hz, not 120 Hz, so even with four HDMI 2.1 connectors, gamers won’t get a 120Hz gaming mode here. For casual viewing, series, and movies, it’s more than enough; other models are aimed at the most demanding gaming.

Practical aspects: matte screen, sound, features

The biggest practical advantage is the matte anti-reflective screen, which suppresses reflections from windows and lamps – it’s noticeable in a brightly lit room, and content remains readable even during the day. However, this same feature has a downside: in a darkened room, black can appear more grayish, and perceived contrast is often slightly lower than with glossy panels. The pleasant features are complemented by the SolarCell remote control, which charges with light instead of batteries, and 7 years of guaranteed Tizen system updates, which extends the TV’s lifespan.

However, keep in mind that the built-in speakers are only 20 W. They are sufficient for casual viewing, but with such a thin TV, the sound is logically limited, so for movies or music, it realistically pays to add a soundbar. A practical plus, on the other hand, is the Slim Fit wall mount included directly in the package – you don’t have to buy it separately, which makes sense for a designer TV intended for wall mounting.

What to watch out for

Besides the already mentioned 60 Hz refresh rate and matte panel, it’s good to know about the art aspect. Samsung indeed promotes the Art Store gallery, but only a curated selection is free (hundreds of works annually) – access to the entire library requires a paid subscription. You can display your own photos and uploaded content without charge, but anyone who wants to constantly rotate professional works of art should factor in the subscription costs. This is a new model without a long review history, so long-term reliability will only be proven over time.

When it doesn’t make sense

If your main goal is the best possible picture for a home theater – deep blacks, high brightness, and full HDR – you’ll get better results for similar money with a classic Mini-LED or OLED TV, albeit without The Frame’s design. Anyone playing on a console and wanting 120 Hz and VRR will encounter a native 60Hz panel. And if Art Mode or the appearance of a painting on the wall doesn’t appeal to you, you’re paying for features you won’t use, and a more conventional model would be more worthwhile.

Verdict: who it’s worth it for

If you want a TV that will look good in your interior even when switched off and appreciate a matte, anti-glare screen, the Samsung The Frame QE50LS03F for 11,990 CZK is an attractive purchase – especially considering it was launched last year for 27,990 CZK and now costs less than half. However, take seriously that you are primarily paying for design and Art Mode, not for top-tier picture quality, and that the panel has 60 Hz and the full art gallery requires a subscription. For someone who cares about how the TV blends into their living room, it’s a good choice at this price. Those who want maximum picture quality for their money will look elsewhere.

Would you be tempted by a TV that turns into a painting when switched off, or would you prefer the best possible picture for the same money?