Fancy a 77″ OLED TV? This LG one has dropped to its lowest price, features up to 144 Hz, Dolby Atmos, and smart functions

Anyone who has been considering purchasing a large OLED TV in recent months now has a solid opportunity. The LG OLED77C54 is being sold on Alza at its lowest price yet – after entering the code ALZADNY30, you will pay 49,343 CZK. The original price was 70,490 CZK, so the saving exceeds 21 thousand CZK. When it was launched, the TV even cost 89,990 CZK.

What the 77″ LG OLED offers

The LG OLED77C54 features a 195cm diagonal and 4K Ultra HD resolution (3840 × 2160 pixels). The heart of the TV is the alpha 9 AI Gen8 processor, which handles image upscaling, content recognition by genre, and real-time optimization. The OLED panel ensures perfect black color – each pixel illuminates independently, so dark scenes do not appear gray like on conventional LED TVs.

The TV supports HDR10, Dolby Vision IQ, and HLG formats. The refresh rate is 100/120 Hz, and up to 144 Hz in gaming mode. Also important for gamers is compatibility with NVIDIA G-SYNC and AMD FreeSync Premium, four HDMI 2.1 ports, and a response time certified at 0.1 ms.

The sound system consists of 40W speakers in a 2.2 channel configuration with Dolby Atmos support. The processor creates virtual surround sound simulating 11.1.2 channels. However, for more demanding listeners, most users recommend purchasing a soundbar.

Smart Features and webOS System

The TV runs on the webOS system with a guarantee of four major updates over five years. It includes a range of AI features – AI Voice ID recognizes individual users by voice and offers personalized recommendations, AI Chatbot helps with settings and troubleshooting directly via a text interface.

The package includes the Magic Remote controller, which functions as an air mouse – simply point and click on the screen. It also supports voice control. The TV allows content streaming via Chromecast and Apple AirPlay 2, and also provides access to services like Netflix, Disney+, HBO Max, or Oneplay.

Who the TV is suitable for

The LG OLED77C54 will be appreciated primarily by film enthusiasts who want a cinema-like experience at home. FILMMAKER MODE with ambient light compensation ensures an image that matches the director’s intent. Thanks to the 77″ diagonal, the ideal viewing distance is 2.5 to 4 meters.

Console gamers will utilize the full potential of PlayStation 5 Pro or Xbox Series X thanks to HDMI 2.1, VRR, and low latency. The TV also supports cloud gaming via GeForce NOW in 4K resolution at 120 Hz.

Conversely, it may be less suitable for those who have the TV in a very bright room with direct sunlight – even with the anti-reflective coating, reflections are still visible on dark scenes. Those who require top-notch sound without purchasing a soundbar will also not be entirely satisfied – the built-in speakers are sufficient for casual viewing, but not enough for a home cinema experience.

What users on Alza say

The TV has a rating of 5.0 out of 5 stars from 81 customers on Alza. A full 100% of buyers recommend it, and the complaint rate is only 1.72%. Users most frequently praise:

• Picture quality – black is truly black, colors appear natural, and contrast is pronounced
• System speed – webOS responds smoothly, applications launch instantly
• Gaming features – low latency and smooth image when playing on PS5 or Xbox
• Magic Remote – cursor control like a mouse saves time during navigation
• Slim design – the TV looks elegant on the wall

Among the most common criticisms is the new type of remote control, which lacks numerical buttons and a dedicated mute button. Some users also mention the average sound of the built-in speakers and recommend purchasing a soundbar for a full cinematic experience.

“When I got the LG OLED 77C54LA for my home, I felt like I had opened my own cinema,” writes one reviewer. Another adds: “Switching to a 77″ OLED is a huge difference, and I wouldn’t want to go back.”

Would you take advantage of this discount on a 77″ OLED TV?