Hurry to Alza! The Philips OLED TV there now costs less than 14 thousand, but you have to act fast

Just a few years ago, OLED TVs were the exclusive domain of those willing to spend 30 thousand or more. The current price tag of the Philips 48OLED770 definitively changes that. With AlzaPlus+ membership, you can get it for 13,993 CZK. Membership costs 59 CZK per month, and you can cancel it without obligation after purchase, so the real saving compared to the standard price of 19,990 CZK is over 5,900 CZK. From the original 29,990 CZK at launch, it’s a drop of 16 thousand. At the time of writing, 5 units were in stock, so you need to hurry.

Quick summary:
✅ Makes sense if you want the cheapest OLED on the market, plus with Ambilight and a 48″ format ideal for use as a monitor. 4× HDMI 2.1 and 120 Hz will cover both movies and gaming on PS5 or a gaming PC.
⚠️ Consider that Philips has an integrated screen saver that cannot be turned off. This is not an issue for regular TV viewing, but for use as a monitor with long static scenes, it’s a minor inconvenience.
💡 For 13,993 CZK, you get a 48″ 4K OLED panel with 120 Hz (144 Hz in game mode), a P5 processor with AI, three-sided Ambilight, Dolby Vision, Dolby Atmos, DTS:X, 4× HDMI 2.1, Titan OS, Game Bar 2.0, and compatibility with Matter, Alexa, and Google Assistant.

Who it makes sense for

The main draw is, of course, the OLED panel at the price of a basic Mini LED. Perfect blacks, infinite contrast, vibrant colors, and perfect viewing angles from OLED are not just marketing — for movies, series, and gaming, it’s simply a league better experience than classic LCD. In addition, Philips adds its typical Ambilight — LED backlighting behind the TV frame that reacts to the image and extends the scene’s atmosphere beyond the screen’s edges. You won’t find this at this price point from other brands, and reviewers have long described it as a technology that genuinely enhances the viewing experience.

For gamers, there are 4× HDMI 2.1 with 4K/120 Hz, Game Bar 2.0 gaming mode, and low input lag. Ideal for PlayStation 5, Xbox Series X, and modern gaming PCs. The 48″ size is also very versatile — comfortable for a small living room, but small enough to be used as a premium monitor on a desk. In a review, one user describes using the TV exactly this way and praises the metal feet, subtle design, and lightning-fast HDMI switching.

What to expect

Reviews point out a few minor details. Philips has a built-in screen saver to protect the OLED panel that cannot be turned off — if you use the TV as a monitor and the image is static for an extended period, the screen will switch to the saver, and you’ll have to wake it up. This is not an issue for classic viewing. The second thing — initial setup requires a lot of clicking, especially turning off all automatic motion and sharpness functions that unnecessarily oversaturate the OLED. Fortunately, the TV remembers settings for each HDMI input separately. 120 Hz is the ceiling — more would be useful for competitive gaming, but it will be sufficient for 99% of users. And while Titan OS works quickly, it lacks a native Apple TV+ application.

Would you try an OLED TV as a work monitor, or do you prefer a dedicated display for that?