Ideal purchase: This new Samsung OLED TV has already dropped by almost half its price!

For those who long for a large OLED TV and don’t want to dig deep into their pockets, this is one of the reasonable choices. You can now get the Samsung QE77S85H on Alza for 35,990 CZK instead of the original 67,990 CZK. It’s not the only OLED at this price on the market, but for a 77″ diagonal from Samsung, it’s a decent price. Before purchasing, it’s advisable to check the price and availability in detail on Alza.

Quick summary:
✅ Makes sense if you want the largest possible OLED picture with perfect blacks for movies, sports, and gaming, and have space for such a behemoth.
⚠️ Consider that it only has 20W sound and 2 HDMI ports, the gaming mode goes up to 120 Hz (not 144 for PC), and OLED is more sensitive to static images.
💡 At 35,990 CZK, it’s a good price for a large OLED — competition exists, but few offer 77″ cheaper.

Why this TV is interesting

The main draw is a 77″ OLED for a reasonable price. The QE77S85H is a new 2026 model that started at 67,990 CZK, then dropped to 59,990 CZK, and is now available for 35,990 CZK. OLED technology means that each pixel lights up independently and can turn off completely — resulting in absolute black and infinite contrast, which neither LED nor Mini LED can fully replicate. But let’s be fair: OLED TVs at this price are already on the market; this is not a unique phenomenon. So, who is it for? For those who want the largest possible premium picture for their living room and the Samsung ecosystem, and are looking for a good price, not necessarily the absolute lowest.

Key parameters explained in plain language

The panel is a 77″ 4K OLED with an anti-reflective layer that helps with reflections — a welcome feature for OLEDs, as they don’t have as high brightness as Mini LED. The picture is controlled by a processor with AI enhancement, which calculates detail and upscales older content to 4K. For gamers, there’s a 120 Hz gaming mode, VRR, and low latency — movement in games and sports is smooth without tearing, and PS5 and Xbox consoles switch automatically. The picture supports HDR (HDR10+), but Dolby Vision is missing, which is traditional for Samsung. The Tizen system has pre-installed main services (Netflix, Disney+, HBO Max, Oneplay) and can also be controlled by voice.

Practical aspects and what to watch out for

Let’s start with what comes with a 77″ TV: it’s huge and needs space. For the full OLED experience (and to avoid neck pain), count on a seating distance of about three meters, a solid wall or a wide dresser, and a two-person installation. Now for the catches that are fair to know beforehand. The sound is handled by only a 20W system — weak for such a large panel, so for movie nights, count on a soundbar (which is, after all, expected for a TV of this size). Furthermore, it only has 2 HDMI ports, which is few if you want to connect multiple devices at once (consoles, set-top box, soundbar) — you’ll be swapping cables. And like any OLED, it is more sensitive to static images: long hours with the same logo or gaming HUD can theoretically lead to burn-in, although Samsung has protective mechanisms against this.

What to watch out for regarding the picture

OLED has two sides to the coin, and it’s fair to mention both. The great side: perfect blacks, infinite contrast, and excellent viewing angles — the picture looks perfect even from the side, which is not true for LED. The other side: OLED has lower maximum brightness than Mini LED or QD-OLED competition, so in a strongly lit room during the day, the picture won’t be as impactful as with bright Mini LED TVs. The anti-reflective layer helps, but don’t expect miracles. However, in an evening, darkened living room, OLED shines and beats practically everything else. So, if you mainly watch in the evening, it’s ideal; if your living room is bathed in sunlight, consider a brighter Mini LED.

Would you get a large 77″ OLED with perfect blacks for evening movies?