Installing apps outside the Play Store will be more complicated. How will the process work and why is Google introducing it?

Installing apps from unofficial sources is one of Android’s fundamental freedoms that distinguishes it from the competitive iOS environment. However, Google is now announcing changes that will significantly complicate this option. Fortunately, it’s not about completely abolishing sideloading – the company itself recognizes the importance of openness – but about introducing a multi-step process with a mandatory 24-hour waiting period to prevent fraudsters from manipulating victims.

Six steps to install an unverified app

The new process, which Google calls the “advanced flow,” is intentionally lengthy. If you want to install an app from a developer who has not undergone Google verification, you will need to go through the following steps:

1. Enable Developer Mode – in your phone’s settings, tap the build number seven times.

2. Confirm that no one is forcing you – Android will explicitly ask if anyone is advising you on how to disable device protection.

3. Restart your phone – this will interrupt any active call or remote screen sharing with a scammer.

4. Wait 24 hours – yes, really. You cannot proceed without this wait.

5. Verify your identity – after the period has elapsed, enter your PIN or use biometrics.

6. Install the app – you can choose to allow it for 7 days or permanently. Even then, a warning will appear, but you just need to tap “Install anyway.”

The entire process only needs to be completed once. Once you choose permanent permission, you can install any APK files from unverified developers without further waiting.

Why such a complicated procedure?

Google is responding to the increasing number of scams where attackers manipulate victims over the phone to install malicious applications. A typical scenario involves a false warning about a blocked account or an alleged arrest of a relative, with the scammer guiding the victim step-by-step to disable security features.

According to a report by the Global Anti-Scam Alliance, **57% of adults** encountered a scam in 2025, and global losses reached $442 billion. Restarting the phone breaks the connection with the attacker, and the 24-hour pause is intended to give victims time to reconsider.

“It’s much harder for attackers to maintain pressure during that 24-hour window,” Sameer Samat, president of the Android ecosystem, told Ars Technica. “By that time, you’ll probably figure out that your loved one isn’t actually in jail or that your bank account hasn’t been hacked [referring to some of the scammers’ favorite stories, editor’s note].”

What this means for regular users

If you install apps exclusively from Google Play, nothing changes for you. The new process only applies to apps from developers who have not undergone Google verification. This requires submitting proof of identity, uploading signing keys, and paying a $25 fee.

Installing apps outside the Play Store will be more complicated. How will the process work and why is Google introducing it? Adam Kurfürst News Adam Kurfürst News

For students and hobby developers, Google is preparing free accounts with limited distribution, which will allow sharing apps with up to 20 devices without full verification.

When the changes will take effect

The new process will be available in August 2026. Mandatory developer verification will take effect in September 2026, initially in Brazil, Singapore, Indonesia, and Thailand. **Global rollout, including Europe, will come in 2027.**

What do you think of Google’s new approach to installing apps outside the Play Store?

Sources: Google, Android Authority, Ars Technica