Large AI OLED TV on a great deal. This 75″ LG is almost a third cheaper, has 40W audio and up to 144 Hz

The premium 77-inch LG OLED77C54 TV has received a significant discount on Alza. While its price was around 90,000 CZK when it was launched on the Czech market this May, it can now be purchased for just 63,742 CZK. This is a drop of almost 30 percent, making it an attractive choice for demanding users.

OLED panel with perfect black

At the heart of the TV is an OLED panel with Perfect Black technology, which is UL certified. Thanks to self-illuminating pixels, it can display true black with a value of 0.24 nits up to 500 lux of ambient lighting. The panel features 4K resolution of 3840 × 2160 pixels and offers 100% color fidelity according to the DCI-P3 standard.

The refresh rate reaches 120 Hz, and in gaming mode, up to 144 Hz can be utilized while maintaining 4K resolution. This will be especially appreciated by owners of the latest gaming consoles and powerful graphics cards. The TV also features Brightness Booster for a brighter picture in well-lit rooms.

Artificial intelligence in the service of picture and sound

The TV is powered by the alpha 9 AI Gen8 processor, which uses machine learning to optimize picture and sound in real time. The AI Picture Pro feature analyzes each frame and automatically adjusts resolution, brightness, and image depth using 4K Super Upscaling technology. Simultaneously, AI Sound Pro creates virtual 11.1.2 channel surround sound using only the built-in 40W speakers.

A range of AI assistants is also available, such as AI Voice ID, which recognizes individual household members by voice and offers them personalized recommendations. AI Chatbot helps with TV setup and troubleshooting. The Magic Remote controller includes a dedicated button for quick access to AI features and can be used as an air mouse thanks to its motion sensor.

Who the TV is for

The LG OLED77C54 is an ideal choice for movie enthusiasts thanks to its support for Dolby Vision IQ, HDR10 Pro, and HLG Pro. FILMMAKER MODE displays movies exactly as intended by their creators, including ambient light compensation. Audio technologies Dolby Atmos and AI Clear Sound ensure high-quality spatial audio.

Gamers will appreciate not only the high refresh rate but also support for NVIDIA G-Sync and AMD FreeSync Premium, which eliminate screen tearing. Four HDMI 2.1 ports allow multiple devices to be connected simultaneously with full 4K/144Hz transmission. The response time is just 0.1 ms, and the TV is ClearMR 9000 certified for minimal motion blur.

Smart system with long-term support

The TV runs on the webOS system with a guarantee of 4 major updates over 5 years thanks to the webOS Re:New program. It also supports all major streaming services including Netflix, Disney+, HBO Max, and the Czech Oneplay. The system also supports Apple AirPlay 2, Chromecast, and DLNA for easy content sharing from mobile devices.

What users say on Alza

The LG OLED77C54 TV currently has a perfect rating of 5.0 out of 5 stars on Alza, but the fact is that only eight reviews have been submitted so far. Users most praise the beautiful picture with vibrant colors and high-quality sound. Martin from Prague states that he comfortably watches the TV from a distance of 3 meters and uses it primarily for Netflix and 4K gaming on PlayStation.

Daniel from Prague appreciates the significantly better brightness compared to older LG OLED models – the TV is well usable even in a bright room. Customers also praise the anti-reflective screen, fast webOS system, and easy app installation, including the Czech service Oneplay.

Among minor criticisms, users mention the placement of the cursor toggle on the Enter key of the Magic Remote, which leads to unintentional activation. Daniel also points out that AI voice control is not very reliable and often misunderstands commands. Some users miss Kodi or Czech TV’s iVysílání in the app selection. Overall, however, high satisfaction with the price/performance ratio prevails, especially with the current discount.

Ideal opportunity to upgrade

The price of 63,742 CZK represents one of the best offers for this model. For comparison – on LG’s official website, the TV still costs 74,990 CZK. Given that this is this year’s model with the latest technologies and an OLED evo panel, the current price presents an interesting opportunity to upgrade a home theater.

Alza offers free wall mounting for the TV. In the package, you will find the TV, the Magic Remote controller, and a stand. The TV has an energy class F and dimensions of 1711 × 982 × 47.1 mm without the stand.

Are you considering buying an OLED TV at this price?