This 55″ OLED TV has dropped in price by almost 15 thousand since summer! It has an AI processor, Dolby Atmos, and G-SYNC

A quarter ago, LG introduced its new line of OLED TVs for 2025 to the Czech market, including the basic model OLED55B56LA. It started at a price of 39,990 CZK in early June, held that price for a while, but then gradually began to drop. It has now reached its absolute lowest price 25,056 CZK, which represents a discount of almost 15 thousand crowns compared to the original price. For this amount, you get a 55″ OLED panel with premium picture quality, which until recently was the exclusive domain of much more expensive models.

Top-tier OLED technology at a reasonable price

At the heart of the TV is a 55″ OLED panel with 4K resolution and a 120Hz refresh rate. OLED technology ensures perfect black in every pixel thanks to individually lit diodes, which LG calls Perfect Black with UL certification. The panel achieves 100% color fidelity and 100% DCI-P3 color volume according to Intertek certification, so colors look exactly as they should.

Image processing is handled by the new alpha 8 AI Gen2 processor, which uses artificial intelligence to enhance picture quality. The AI Picture Pro feature analyzes each frame and optimizes resolution, brightness, depth, and clarity of the image. The TV supports all modern HDR formats, including Dolby Vision, HDR10, and HLG.

Smart AI features and advanced remote control

With the TV, you get an AI Magic Remote with a special button for artificial intelligence. Thanks to its motion sensor, it functions like an air mouse – just point at the screen and click. The remote offers access to a range of AI features:

• AI Voice ID recognizes the voices of individual household members and offers personalized recommendations
• AI Search allows you to ask the TV anything using your voice, with Microsoft Copilot support
• AI Chatbot helps with TV setup and troubleshooting
• AI Concierge offers personalized keywords based on your viewing history

The TV runs on the latest webOS 25 with a promise of 5 years of updates thanks to the webOS Re:New program. This ensures that the TV remains modern even years from now.

For gamers and movie fans

Gamers will appreciate support for NVIDIA G-Sync and AMD FreeSync Premium for smooth, tear-free gaming. The pixel response time is just 0.1 ms, which eliminates motion blur in fast-paced games. The TV handles 4K at 120 Hz across all four HDMI 2.1 ports.

For movie lovers, there’s Dolby Vision for top-tier HDR picture quality and Dolby Atmos for spatial audio. FILMMAKER MODE displays films exactly as directors intended, with automatic ambient light compensation.

Who is this TV suitable for?

The LG OLED55B56LA at its current price of 25,056 CZK is an ideal choice for:

• Movie enthusiasts who want top-tier picture quality with perfect black and accurate colors
• Gamers requiring low response time and variable refresh rate support
• Tech enthusiasts who appreciate the latest AI features and long-term software support
• Casual users looking for a quality TV with a premium panel at a reasonable price

At its current price, it is one of the most affordable 55″ OLED TVs on the market. Given that the price has dropped by almost 40% from the original amount, the TV represents excellent value for money in the premium TV segment.

Would you get such a TV?