Top-tier LG OLED TV significantly discounted. It supports up to 165 Hz and boasts 60W speakers with Dolby Atmos

Premium OLED TVs usually remain at prices that deter most interested buyers. However, the LG OLED77G54 has now dropped from 89,990 Kč to 71,992 Kč with the discount code ALZADNY20. Since its launch last year at 107,490 Kč, this is a drop of over 35 thousand crowns. If you want to check the current price or availability, you can find everything directly in the product detail.

Quick summary:
✅ Makes sense if you are looking for a large OLED TV for home cinema and gaming and want a top-tier picture with a 5-year panel warranty.
⚠️ Consider if you need DTS support or are bothered by ads in WebOS.
💡 At 71,992 Kč, this is the historically lowest price for this TV – similar 77″ G-series OLED models typically cost over 100 thousand.

Why this TV is interesting

The LG G5 series represents the pinnacle of what the brand offers in the OLED segment. The OLED77G54 model targets demanding users who want a combination of a large 77″ panel, top-tier picture, and gaming features. In practice, you get what OLED excels at: perfect black without light bleed, high contrast, and accurate colors with 100% color volume certification. Compared to the cheaper B and C series, the G5 has higher brightness thanks to Brightness Booster Ultimate technology and a more advanced alpha 11 AI Gen2 processor.

Picture that turns your living room into a cinema

The 3840 × 2160 pixel resolution on a 77″ diagonal means sufficient pixel density even when viewed up close. The panel supports HDR10, HLG, and especially Dolby Vision IQ, which automatically adjusts the picture to ambient lighting. The anti-reflective surface with Perfect Black certification helps maintain picture quality even in brighter rooms – typical SDR brightness is higher than in cheaper series.

The alpha 11 AI Gen2 processor handles upscaling content to 4K quality and optimizes the picture according to content type. The AI Picture Pro feature analyzes each frame and enhances sharpness, depth, and colors. For film enthusiasts, there’s FILMMAKER MODE with ambient light compensation.

Top-tier gaming features

For gamers, the combination of a 165 Hz refresh rate (in game mode), 0.1 ms response time, and support for both NVIDIA G-SYNC and AMD FreeSync Premium is crucial. Four HDMI 2.1 ports can handle 4K at 120 Hz, so the TV is ready for powerful PCs, as well as PS5 or Xbox Series X. Automatic Low Latency Mode (ALLM) and VRR ensure smooth, tear-free visuals.

Practical aspects: sound, connectivity, design

The TV has integrated 60W speakers with Dolby Atmos support and virtual 11.1.2 channel sound. This is sufficient for casual viewing, but for a cinematic experience, most users recommend purchasing a soundbar – a discounted set with LG SG10TY is also available. Connectivity includes 4× HDMI 2.1, 3× USB, LAN (100 Mbit/s only), Wi-Fi, and Bluetooth.

The design is focused on wall mounting – the TV is only 24.8 mm thick, and a wall mount is included in the package. When mounted, it sits almost flush with the wall. WebOS offers 4 guaranteed major updates over 5 years, and the Magic Remote controller functions as an air mouse with a motion sensor.

What users say

On Alza, the TV has a rating of 5.0 out of 5 (24 ratings) and 100% of customers recommend it. Most often, people praise the picture quality, deep blacks, vibrant colors, and fast system response. Several reviews mention that the picture is “breathtaking” right out of the box without the need for complex setup. The included wall mount and 5-year panel warranty are seen as a nice bonus.

Critical voices primarily concern details: WebOS contains ads that cannot be completely turned off, the LAN port is only 100 Mbit/s (not an issue for 4K streaming via Wi-Fi), the power cable cannot be detached, and there is no support for the DTS audio codec. Several users also point out that the remote control lacks some traditional buttons like recording or colored buttons for HbbTV.

If this particular model didn’t catch your eye, but you’re looking for an OLED TV on sale, you can also browse the current Alza Days, where other discounted TVs and accessories continuously appear.

Verdict: who it’s worth it for

If you want a 77″ premium OLED TV for home cinema and gaming, this discount is definitely appealing. For 71,992 Kč, you get top-tier picture quality, a 5-year panel warranty, an included wall mount, and gaming features on par with the most expensive models. On the other hand, if you need DTS support, are bothered by ads in the system, or are looking for a TV primarily for a stand (not wall-mounted), it might be more suitable to consider other models – such as the C5 series, which is more affordable.

Looking for another TV or monitor on sale? We recently informed you about other deals👇

• Want a 34″ WQHD monitor? This one from AOC has 240 Hz and is now available on sale
• Super discount: Get a 4K LG monitor for 4 thousand! It’s suitable for office and programming
• Large ASUS ROG Strix OLED monitor on a great deal! It has 4K resolution and 10-bit colors

Do you own an OLED TV, or are you still considering switching from LED/QLED?