Xiaomi Officially Confirms: Our EV Will Arrive in Europe in 2027

Phone manufacturer Xiaomi has managed to establish itself as a serious carmaker in less than two years. Now it has even greater ambitions – **it wants to conquer Europe**. Company president William Lu confirmed this week that the company plans to **enter the European market in 2027**. And to add weight to his words, he posted a photo of the SU7 model with a German license plate on the Chinese social network Weibo.

Xiaomi Auto is one of the **fastest-growing car manufacturers in China**. In the last quarter, it delivered over 80,000 vehicles, representing a year-on-year increase of almost **200 percent**. These are numbers that must be sending shivers down the spines of Volkswagen and other German carmakers’ headquarters. However, there’s a catch – Xiaomi is so successful that it absolutely cannot keep up with production.

A Year’s Wait for a Car? A Reality in China

Imagine ordering a new car and the dealer tells you that you will receive it **in 41 weeks**. That is the current reality for those interested in the SU7 sedan. For the new YU7 SUV model, the situation is even worse – **the waiting time exceeds a year**.

The YU7 model saw such demand upon its launch that Xiaomi received **240,000 orders within the first 18 hours**. This is great for shareholders, but a disaster for production. The factory in Beijing simply cannot handle such a pace.

The situation is so absurd that Xiaomi’s CEO Lei Jun himself **recommends customers buy from competitors instead**. “If you need a car quickly, other Chinese EVs are quite good,” he wrote on social media. He specifically mentioned Xpeng G7, Li Auto L8, and even the **Tesla Model Y**, which he called a “great car.” This is like Tim Cook advising people to buy a Samsung.

What Will Xiaomi Offer Europe?

Two main models are expected to arrive in Europe. The **SU7 sedan** is a five-meter limousine that was built to compete against the **Porsche Taycan and Tesla Model S**. In its top version, it offers 664 horsepower and a range of almost 800 kilometers (according to the Chinese CLTC cycle, it will be less in reality).

The **YU7 SUV model** targets the most popular segment in Europe. It directly competes with the Tesla Model Y and offers similar performance and a range of over 800 kilometers. Both models are available with rear-wheel drive or two motors for all-wheel drive.

Xiaomi might also bring its ace up its sleeve – the **SU7 Ultra model with 1527 horsepower**. It has already **broken the Nürburgring record for electric vehicles** twice. This would be a great marketing move, but its practical significance would be minimal.

Prices Start at 700 Thousand

In China, the YU7 starts at an amount equivalent to **approximately 700,000 Czech crowns**. That sounds appealing, but it will be different in Europe. Expect **import duties, higher margins, and stricter standards**. Realistically, we’ll get somewhere around a million Czech crowns for the basic version.

Even so, it could be an interesting alternative to the Tesla Model Y, which **starts at 1.2 million** here. Xiaomi also promises premium craftsmanship and cutting-edge technology. The question is whether European customers will be willing to buy a car from a brand they primarily know from consumer electronics.

Profitability in Sight, But at What Cost?

Xiaomi’s automotive division generated revenues of over **50 billion Czech crowns** in the last quarter. William Lu stated in a conference call that the company **will achieve profitability this year**. This is an incredible success for a company that has been manufacturing cars for less than two years.

Xiaomi Officially Confirms: Our EV Will Arrive in Europe in 2027 Jakub Kárník News Jakub Kárník News

However, overall, Xiaomi Auto is still **operating at a loss**. The company has invested over 75 billion into launching production. And that doesn’t include future investments in factory expansion, new model development, and international expansion.

Can Xiaomi Make It by 2027?

The plan to enter the European market in two years is **extremely ambitious**. Xiaomi must first resolve production capacities in China, obtain European homologations, build a dealership and service network, and convince conservative European customers.

Furthermore, there are **political obstacles**. The EU has introduced additional tariffs on Chinese electric vehicles, and relations between Europe and China are not ideal. Xiaomi might have to build a factory in Europe, which would make the project more expensive and delay it.

On the other hand – Xiaomi has experience with **expansion into Europe** with phones and home electronics. It has an established brand and distribution channels here. And most importantly, it has products that technically **compete with the best from the West**.

If Xiaomi succeeds, it could be a **game changer for the European market**. Affordable electric vehicles with premium features are exactly what Europe needs for the mass adoption of electromobility. The question is whether Xiaomi can achieve this before traditional car manufacturers manage to react.

Would you buy an electric car from Xiaomi?

Source: Autocar