You can now buy this smart OLED TV with AI cheaper than ever before! It has 55″, a powerful chip, and Dolby Atmos sound

If you are considering buying a premium OLED TV, we have interesting news for you. The LG OLED55C54 model, which cost 44,990 CZK when it was launched this May, can now be purchased on Alza for just 25,551 CZK with code ALZADNY10. This is a drop of more than 40% from the original price and historically the best offer ever.

OLED panel with perfect black and 4K resolution

The LG OLED55C54 features a 55-inch OLED panel with a resolution of 3840 × 2160 pixels. Unlike conventional LCD TVs, OLED technology can display perfect black thanks to self-illuminating pixels. The TV is UL certified for Perfect Black technology, which guarantees accurate black reproduction even in bright environments.

The panel operates at a 100/120 Hz refresh rate, and in gaming mode, it can display up to 144 Hz at 4K resolution. The equipment also includes an anti-reflective coating, which minimizes reflections and allows for comfortable viewing even in daylight.

Powerful processor with artificial intelligence

At the heart of the TV is the alpha 9 AI Gen8 processor, which optimizes both picture and sound in real-time using artificial intelligence algorithms. The processor can recognize the genre of the content being watched and automatically adjust settings to achieve the best quality. The 4K Super Upscaling feature enhances lower-resolution content to near-4K quality.

Advanced AI features include Voice ID for recognizing individual users’ voices, AI Search for personalized recommendations, and AI Picture Wizard, which selects from 1.6 billion picture settings based on your preferences.

Top-tier gaming features

For gamers, the LG OLED55C54 offers a complete set of modern technologies. Four HDMI 2.1 ports support 4K signal transmission at 120 Hz, and the TV features VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and support for both NVIDIA G-SYNC and AMD FreeSync Premium. The panel’s response time is just 1 ms, minimizing input lag.

The TV supports the HGiG standard for proper display of HDR content in games and offers a dedicated gaming mode with an overview of all important parameters.

Premium sound with Dolby Atmos

The sound is handled by integrated 40W speakers with Dolby Atmos support. The TV creates virtual 11.1.2 channel surround sound using deep learning algorithms. AI Clear Sound and Dynamic Sound Booster functions automatically optimize audio output according to content type.

For LG soundbar owners, the TV offers the WOW Interface, which allows centralized sound control directly from the TV menu without the need for a separate remote control.

Smart WebOS system with long-term support

The TV runs on the WebOS operating system with a guarantee of 4 major updates over 5 years. It includes support for all popular streaming services, including Netflix, Disney+, HBO Max, and the Czech Oneplay. The system supports voice control in Czech, Apple AirPlay 2, Chromecast, and the DLNA protocol for streaming content from a home network.

The package includes a Magic Remote controller with a motion sensor, which functions as an air mouse. The controller features a scroll wheel and allows for intuitive gesture-based navigation.

Who is this TV suitable for?

The LG OLED55C54 will be appreciated primarily by demanding viewers who require top-tier picture quality for watching movies and series. Thanks to support for HDR10 Pro, Dolby Vision IQ, and FILMMAKER MODE, it displays content exactly as creators intended.

The TV is also an ideal choice for gamers on PlayStation 5 or Xbox Series X consoles, who will benefit from the high refresh rate and minimal response time. With its current price of 25,551 CZK, it represents an interesting alternative to more expensive models from this year.

The minimalist design with thin bezels and an elegant stand will fit into modern interiors. The TV can be wall-mounted using a VESA 300×200 bracket.

How much would you be willing to pay for a premium OLED TV?