Disney+ free on the horizon? Reportedly preparing a free version due to YouTube

Paid subscription is currently the only way to watch Disney+. However, that could change: according to Business Insider, Disney management is internally discussing a free ad-supported tier, which it hopes to use to catch up with the rapidly growing YouTube. But a decision is far from being made.

Why Disney is even considering a free version

Behind these considerations is mainly one number. Free ad-supported streaming services accounted for 18.7% of the time Americans spent watching TV in April 2026 — a year ago it was 16.8%, and two years prior it was only 12.7%, according to Nielsen data. A large part of this growth is driven by YouTube, which is drawing viewers away from paid services; Business Insider also mentions Tubi and The Roku Channel alongside it. Disney reportedly wants to enter this free segment of the market before viewers leave for good.

What a free Disney+ would mean for viewers

Today, Disney only offers paid plans — in our country, the price starts at 219 crowns per month, or 2,190 crowns for annual billing. The better Premium plan, which includes 4K image support, Dolby Atmos, and the ability to watch shows on multiple devices simultaneously, costs 359 CZK, or 3,590 CZK respectively. In some international regions, there is also a cheaper ad-supported package.

By adding a free tier, Disney+ could certainly attract new fans. However, the question naturally arises whether it would discourage some subscribers from renewing their more expensive memberships – especially those viewers who subscribe to several streaming platforms.

A decision is far from being made

It is, of course, important to emphasize that these are early considerations. According to Business Insider, the idea was raised by Adam Smith, head of product and technology for Disney Entertainment, at an internal meeting with employees; Disney has not yet officially confirmed anything. It has not been decided when the free version might launch, what it would look like, or which markets would be prioritized.

Would you opt for a free Disney+ with ads, or would you rather pay extra for peace of mind without them?

Sources: Business Insider, The Verge