Europe must take notice! Xiaomi SU7 Ultra electric car gets first official German registration

Xiaomi continues its expansion from a smartphone manufacturer to a full-fledged automotive player. Company President William Lu (also known as Lu Weibing) posted a photo on the Chinese social network Weibo, posing next to the electric sedan Xiaomi SU7 Ultra with a German license plate. This is the very first electric car of this brand to be officially registered in Europe.

Test drives in Munich as the first step towards European expansion

“Today I tested the Xiaomi SU7 Ultra in Munich, Germany. This is our first experimental vehicle registered in Europe,” Lu wrote on the social network. The license plate itself is also interesting – M SU7088E – where the letter M likely refers to Munich and SU7 to the model name.

This is not a random step. Xiaomi has previously indicated that it intends to expand its electric vehicle business outside of China. During an interview with media at MWC 2025 in Barcelona, Lu stated that the automotive division Xiaomi EV plans to sell its cars in foreign markets starting in 2027. He also mentioned that after the exhibition, he would visit several European countries to assess their automotive markets and explore the sales results of Chinese car manufacturers in Europe.

Domestic Chinese market remains the priority

Xiaomi founder, chairman, and CEO Lei Jun confirmed this timeline during a live broadcast on July 2. However, he emphasized that the company will first focus on meeting demand in the domestic market and only then will be ready to enter foreign markets.

And there is plenty to satisfy. Xiaomi is currently facing a serious shortage of production capacity in the Chinese market. The waiting time for delivery of the SU7 model reaches up to 41 weeks, and for the YU7 model, it is even up to 62 weeks, according to daily monitoring by CnEVPost. Let’s recall that the SU7 model was officially launched on March 28, 2024, as a competitor to the Tesla Model 3. The latest YU7 model, which competes with the Tesla Model Y, was introduced on June 26 with first deliveries starting in early July.

A single factory is not enough

Currently, only the first phase of Xiaomi’s EV factory in Beijing is operational, with an annual production capacity of 150,000 vehicles. The second phase of the factory has not yet officially started operations. This is one of the main reasons why the company cannot keep up with the enormous demand for its cars.

The SU7 Ultra electric car, which has now been registered in Germany, is the most powerful version of the standard SU7 model with a maximum output of 1,548 horsepower. In China, this car has gained extraordinary popularity – over 20,000 units are sold monthly, significantly exceeding the manufacturer’s original expectations.

European ambitions in the context of trade tensions

The registration of the first car in Germany is a significant step for Xiaomi, but the path to a successful entry into the European market will likely be challenging. The European Union recently imposed tariffs on Chinese electric vehicles in response to alleged unfair trade practices. These measures could significantly affect the price competitiveness of Chinese brands, including Xiaomi.

Europe must take notice! Xiaomi SU7 Ultra electric car gets first official German registration Jakub Kárník News Jakub Kárník News

Despite these obstacles, Xiaomi has ambitious plans to expand its automotive business beyond China. Its latest electric vehicle, the SUV YU7, recorded over 200,000 reservations within minutes of its launch in its home market China, demonstrating the brand’s enormous potential in the automotive industry.

The question remains how the company will manage to balance satisfying domestic demand with preparing for international expansion and whether it can overcome trade barriers in the European market. However, the registration of the first car in Germany clearly shows that Xiaomi is serious about its European ambitions.

Would you buy an electric car from Xiaomi?

Source: cnevpost.com