Google launches AI Mode in Czechia! Search on steroids that understands full sentences

Classic search from Google is getting a major upgrade. Starting today, the Californian giant is gradually making AI Mode available to Czech users – a new search method designed to handle what you previously had to break down into five different queries. Instead of short keywords, you can now write full sentences and paragraphs, and the system should understand what you are actually asking.

You will find AI Mode as a new tab on the search results page, or directly in the Google app for Android and iOS. In the background, modified Gemini language models run, which Google has fine-tuned specifically for search. And this is where the main change comes – instead of simple keywords, the system can now process questions that are two to three times longer than traditional search phrases.

A practical example? You can ask: “I want to understand the differences between various coffee preparation methods. Create a table comparing differences in taste, ease of use, and required equipment.” And then immediately follow up: “What is the best grind size for each method?” The system remembers the context, and you’re not talking to an automaton, but rather to a person who knows what you’re talking about. Similar to other chatbots.

Query fan-out or search on steroids

Technically, an interesting method called query fan-out is behind this. In practice, it means that when you enter a complex query, the system breaks it down into several sub-searches that run simultaneously across various data sources. The results are then combined into a single answer. It’s like hiring five assistants, each searching for something different, and then neatly packaging it all into one bundle for you.

Google claims that this allows the system to “delve deeper into the web” and discover content you would likely miss with traditional search.

Text, voice, photo – simply multimodality

AI Mode isn’t just about typing. Google designed it as a multimodal system, meaning you can ask questions in various ways. You can enter a query typed conventionally, upload a photo, or speak directly into the microphone. The system should process all these inputs and return a relevant answer.

In practice, it might look like this: you take a photo of a plant and ask: “What kind of flower is this and how should I care for it?” Or you show a photo of food and ask for a recipe for something similar. All of this is already handled by classic Google Lens, but AI Mode should be able to place it in a broader context and answer more comprehensively.

What about content publishers?

Here comes the most sensitive part of the entire novelty. Google assures that AI Mode genuinely helps discover content on the web and that people visit a wider range of websites. Moreover, it claims that when a user clicks on a website from AI results, they spend more time on it – Google calls these “higher-value clicks.”

However, the reality might be more complex. If artificial intelligence directly summarizes everything essential in the answer, why would people click further at all? Google has a long-standing problem where its AI overviews extract content from websites, but authors don’t see a penny for it. And this is where the catch might be. Publishers of smaller sites are rightly asking if AI Mode will bring them even less traffic than before.

Early stage means occasional errors

Google itself admits that AI Mode is in an early stage, and occasional errors are inevitable. If the system is unsure of an answer, it will return classic web results.

The Californian company is implementing “new procedures to increase factual accuracy,” which sounds like a cautious admission that current AI models have problems with facts. And this isn’t just a Google problem – all large language models occasionally hallucinate and present their “thoughts” as facts. Therefore, always verify any important information from the original source.

When and how to start?

AI Mode is being gradually rolled out to Czech users starting October 7, 2025. You will find it either as a separate tab on the search results page (next to classic tabs like All, Images, Videos) or directly in the Google app. If you don’t see it yet, there’s no need to panic – it may take several days or weeks to reach all users. Personally, I haven’t been able to activate the new mode yet.

This represents an interesting shift towards more natural communication with the search engine. The question is whether it will truly be as useful as Google promises, or if it’s just another step towards keeping people on Google and preventing them from clicking on websites at all. Time will tell. In any case, you can try it yourself and form your own opinion.

Have you tried AI Mode yet?

Source: press release