Samsung Music Studio arrives in the Czech Republic: unmistakably designed Wi-Fi speakers go directly after Sonos

Samsung introduced two new speakers at CES in January, and now they are sending them to the Czech market: the compact Samsung HW-LS50H for 6,490 CZK and the larger HW-LS70H/LS71H for 10,990 CZK. Both models will arrive at Alza on June 16, and with this, Samsung enters a segment long dominated by Sonos.

Design as a Flagship

I’ll start with what Samsung emphasizes most in its marketing materials — the appearance. Music Studio was designed by Erwan Bouroullec, a French designer who collaborates with Vitra, Kvadrat, Magis, and Flos, and is one of the most respected names in the design industry today. The characteristic motif “The Dot” — a prominent circular opening in a geometric body — is a clear effort to remove the speaker from the category of a technical box and elevate it to a home accessory. If this approach sounds familiar, you probably guess where Samsung is heading. The speaker is meant to be seen.

This is a somewhat exceptional step from a brand that traditionally focuses more on functionality than appearance for soundbars. However, Music Studio targets lifestyle customers, where appearance holds the same weight as specifications — from this perspective, both series act as direct competitors to Sonos Era 100 and 300, as well as design pieces from KEF or B&O.

HW-LS50H: more compact and versatile

The smaller and cheaper model HW-LS50H costs 6,490 CZK, or 4,990 CZK with cashback as part of the current Samsung promotion. Inside, you’ll find a 2.0-channel setup with 70 W of power — a four-inch bass driver and two tweeters. Samsung promises support for Dolby Atmos and Hi-Res Audio up to 24 bit/96 kHz, which is a bit of marketing alchemy in combination with a single speaker, but technologically, it has everything that constitutes good equipment today.

More practical is the list of wireless standards. The speaker handles Wi-Fi, Bluetooth 6.0 with Auracast, AirPlay 2, Google Cast, Spotify Connect, Tidal Connect, and Roon Ready. This openness is unusual for Samsung and genuinely appealing — while Sonos also supports most of these, it doesn’t support everything. For Roon fans, this is truly interesting at a price point around 6,000. On top of the speaker, there’s a dedicated Spotify Tap button, which automatically plays a recommended playlist.

HW-LS70H and LS71H: higher performance and ambitions

The larger sibling — HW-LS70H (black) or LS71H (white) — costs 10,990 CZK, or 9,490 CZK with cashback. Samsung has implemented a 3.1.1-channel setup with 150 W of power here, which includes left, right, and central channels, a subwoofer, and an up-firing speaker directed upwards for Dolby Atmos height effects. It is therefore a full-fledged spatial audio speaker capable of creating a spatial soundstage from a single unit.

What the larger model additionally offers is HDMI eARC, so you can connect it directly to a TV and use it as an alternative to a soundbar. This is where it competes most sharply — for 10,990 CZK, you are very close to the price of a Sonos Era 300 or mid-range soundbars. Samsung has an ace up its sleeve: Q-Symphony technology, which allows the speaker to work with compatible Samsung TVs without needing to mute their built-in speakers. If you already have a Samsung TV at home, that’s an argument.

Multiroom, Sonos, and Where It’s All Heading

Crucially, Music Studio are not standalone boxes — Samsung builds them like building blocks. Group Play allows connecting up to 10 speakers via Bluetooth Auracast or Wi-Fi to create a synchronous multiroom system throughout the apartment. Stereo Play pairs two units into a stereo pair with separate left and right channels. The entire system is controlled from the SmartThings app and integrates with Alexa, Google Home, and Bixby.

This is nothing Sonos hasn’t been able to do for ten years, but Samsung has a strength here that Sonos will never have — an entire ecosystem of home electronics. When you involve a Samsung TV, a soundbar, and even a refrigerator with a display, you get a connected experience through a single app.

The question of how Music Studio actually sounds remains open for now — reviews of the final units are yet to arrive, but the American press has already awarded the HW-LS50H one of the “Best of CES 2026” awards in the audio category, so initial feedback looks promising. Given the open approach to streaming standards, integration with Samsung TVs, and the designer name Erwan Bouroullec, this is undoubtedly the most interesting entry into the Wi-Fi speaker segment in recent years.

Would you opt for Samsung Music Studio, or stick with another multiroom system?