My Albert app is working again. As an apology, it brings a week with double the number of discounts

Albert customers have been waiting. The My Albert app is back in operation as of Wednesday, November 11, after several weeks of being shut down. The chain is returning credits collected before the outage and, as an apology, is offering double the number of discounts and credits from November 11 to 17.

Albert proactively shut down the app after a cyber incident

Albert proactively shut down the app for preventive reasons after a cyber incident within the Ahold Delhaize group, to which it belongs. This happened in the first half of October. “Our priority was to return the app to customers only when we were certain that all systems were functioning securely,” stated Jiří Mareček, Albert’s Director of Communications, in a press release.

During the outage, the chain reflected prices for app users directly in shelf prices, and everyone received a 15% discount on non-discounted Nature’s Promise products. “Albert thus invested an additional 20 million Czech crowns per week in customer benefits,” the press release states.

Credits are back and there are twice as many discounts

Those who worried about unused credits can rest easy. Credits obtained before the outage are back in the customer account. Furthermore, until November 17, users can expect double the number of “Lowest Price with App” offers (blue price tags), and the total number of credits in “Coupons for you” and special rewards has also doubled.

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However, “twice as many” does not mean double for everyone. According to the terms on Albert’s website, it refers to double the number of discounted products and total distributed credits compared to the average week this year before the outage. The 15% discount on Nature’s Promise and BIO is again only with the app and needs to be reactivated.

Digital cards have four points instead of three

Points can once again be collected in the app for the LEGO and FABINI loyalty campaigns. Until the end of the current campaign, each new digital card will contain four pre-filled points instead of the usual three; this offer is valid until December 29. However, points from paper and digital cards cannot be combined.

If your app is not working, Albert recommends updating to the latest version 7.4, ideally at home before shopping. In the store, you can try opening and closing the app, or repeating it once. You can find the update in Google Play and App Store.

Will you return to shopping with the My Albert app?