This year's 65″ LG with a premium OLED panel has dropped by 16 thousand. It entices with great colors and AI image enhancement.

The premium LG OLED65C64LA OLED TV with a 65″ diagonal can be ordered since this June, when it launched with a price tag of 59,990 CZK. It boasts a modern processor handling the latest AI features, a top-tier panel with a refresh rate of up to 165 Hz in gaming mode, and excellent colors or Dolby Atmos sound. However, it is now becoming much more attractive thanks to a price drop to 43,990 CZK with code ALZADNY25. Let’s see what makes it so appealing and why you should consider buying it.

Quick summary:
✅ Makes sense if you want a premium 65″ OLED TV for movies and games and have been waiting for a significantly lower price.
⚠️ Consider if you have a very bright room or are aiming for the top-tier series with maximum brightness — the C-series is one step below.
💡 For 43,990 CZK, it’s a combination of OLED picture, full gaming features, and a 2026 model, which rarely appears below this price.

Why this TV is interesting

This LG TV targets people who want a premium OLED picture from the current C-series but don’t want to pay the prices of the highest-end models. In practice, you get the benefits of an OLED panel: perfect blacks without light bleed, high contrast, and true-to-life colors, which stand out in movies, series, and sports. Additionally, it’s a 2026 model with the latest processor, so you’re buying a current, not an outgoing, generation.

The price development is particularly interesting. The TV maintained its launch price of 59,990 CZK until mid-August, then slightly decreased, and is now significantly lower. The current 43,990 CZK with the code represents a drop of 16,000 CZK since its launch, which makes it a more attractive purchase than a few weeks ago.

The picture quality for which people buy OLED

The foundation is 4K Ultra HD resolution (3840 × 2160) on a 65″ OLED panel with Perfect Black and Perfect Color technologies, which are responsible for the typical OLED sense of depth and contrast. Processing is handled by the alpha 11 AI Gen3 processor, which manages 4K upscaling (upscaling lower resolutions to 4K) and automatic image optimization based on genre. HDR10, HLG, and Dolby Vision are also present for faithful reproduction of high-contrast scenes.

For motion, there’s ClearMR certification, which reduces blur in fast-moving scenes, and Brightness Booster Pro technology, which increases the panel’s peak brightness. The anti-reflective screen helps with glare, although it’s generally true for OLED that in a very bright room, you’ll appreciate TVs with higher brightness more. Sound is provided by 40W speakers with Dolby Atmos and a virtual 11.1.2 system, which can be further expanded by connecting to a compatible LG soundbar.

Gaming features and connectivity

This series is traditionally strong for gamers. The panel runs natively at 100/120 Hz, and in gaming mode, it can handle up to 165 Hz — this number should be understood correctly: 165 Hz applies to gaming, while regular content runs at 120 Hz. The TV supports both NVIDIA G-SYNC Compatible and AMD FreeSync Premium to prevent screen tearing, along with VRR and ALLM for low latency and automatic switching to gaming mode.

Regarding connectivity, it’s crucial that the TV has 4× HDMI 2.1, allowing you to connect powerful PCs and next-gen consoles without compromise, plus VESA DSC certification for lossless, low-latency video. Wi-Fi, Bluetooth, Chromecast, AirPlay 2, and smart home support via Matter and ThinQ AI are also included. The webOS 26 system offers all major streaming applications and update guarantees as part of the Re:New program.

What to watch out for

The first thing is its position in the lineup: the C-series is premium, but not the absolute highest. If you’re aiming for maximum peak brightness in a very brightly lit room, higher LG models go even further, albeit at a significantly higher price. Generally, for OLED, it’s true that it won’t stand out as much in a very bright room as it will in a darkened one, where OLED truly excels.

The second thing is practical: the TV is designed for close wall mounting (Gallery Design) and uses a VESA mount 300×200, so if you’re planning a bracket or arm, verify compatibility and load capacity. And even after the discount, it’s still an investment of 43,990 CZK, so it makes sense to also consider a quality content source (4K, HDR) for the panel to show its full capabilities.

When it doesn’t make sense

If you place the TV in a very brightly lit room and primarily watch during the day, you’ll benefit more from a model with higher brightness, possibly even from a technology other than OLED. Similarly, if you mostly watch standard broadcasts in lower quality and don’t care about games or 4K HDR, a premium OLED is an unnecessarily large investment, and a cheaper TV will suffice. And for those who want the absolute top with maximum brightness, consider a higher series, but be prepared for a significantly higher price.

Verdict: for whom the discount is worth it

The LG OLED65C64LA is a strong choice for both home theater and gaming if you want a premium OLED picture from the current series and full gaming features with four HDMI 2.1 ports. At 43,990 CZK with code ALZADNY25, this represents a 16,000 CZK drop from the launch price, making this combination of features much more accessible. Those with a suitable room and quality content source will get a TV for 43,990 CZK that will last for years. Those who primarily need high brightness for bright environments or are aiming for the absolute top should consider other models, but these will typically be more expensive.

Is an OLED TV more for movies and home theater for you, or mainly for gaming?